Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend that she use?

a. Dynamic Search Ads b. Conversion tracking c. Remarketing d. E-commerce tracking Right Answer is- c. Remarketing Explanations – Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner

What feature is required to track customer search terms on a website?

Enhanced Ecommerce Data Import Site Search Search filters Right Answer is Site Search Explanation Site Search lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site. Read more at

What feature is required to collect the number of comments users posted to a web page?

Custom Channel Groupings Custom Dimension Custom Metric Calculated Metric Right Answer is Custom Metric Explanation Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can use them to collect and analyze data that Analytics doesn’t automatically track. For more info visit at

What four types of Goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session Destination, Event, Pageview, Social Location, Event, Time, Users per Session Pageview, Event, Transaction, Social Right Answer is- Destination, Event, Duration, Pages/Screens per Session Explanantions- Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the